Probably if you are reading this article, then either you are already starting your adventure on YT, or you have such plans, or even subconsciously would like to start recording something.
What movie, what to record?You have to start with something. If you do not have an idea, and start a conversation or plans for the issue: I would like to record something on YT, then I can tell you that you will probably not succeed. Looking for the strength of the idea, not knowing what you want to do, your content will probably be not very interesting, not spontaneous and it will be hard for you to do the show. Not only that, instead of taking pleasure, you will simply be tormented.
The first step is the idea for the channel. If you have an idea, for example, you like to make dumplings in 100 ways, catch frogs in a roadside pond etc., and you can not find a channel on a similar subject, or even the same on YT, then I CONGRATULATE! You have a great chance to break out, wipe the trails, create something new and unique. No one will have a comparison to the competition, which also makes things easier at the beginning.
However, if you have a nice idea, and when researching the market, it turns out that there are such channels for bunches - I advise you first to consider whether you will bring something new to YT with your films. If so, then you do not have to worry about the competition because you will be different, unique, and people will want to see you. If what you want to record has already been recorded - you have a bad chance.
Stick to these rules
The first rule - do not rush.Sometimes it takes a lot of trial and patience to create even very short material. Remember that the image you record is sharp, no one wants to guess what you want to present and what the effect is. Take care of the lighting and the right composition, and the person who will be in front of the lens will always fall out well. Remember the right atmosphere, especially if it's not you who are in front of the camera, give this person the chance to acclimatize and prepare for the great moment. After pressing the red button, the only thing that counts is how you feel in front of the camera. Direct the right scenery and behavior - patience counts, do not be put off by some drastic incidents.
Being familiar with a camera is essentially an important issue in order to credibly convey the spoken issues. Lack of naturalness will quickly discourage the recipients. Your viewers must like you, regardless of whether you create a business video, or you want a YouTube channel, they are your fuel. A very important issue - for the sake of editing, look at the camera, one second before and after each sentence, it will result in a more natural overtone and easier editing.
The second rule - before we put together all the material, it's time for a peaceful collision with reality.If you have not yet selected the assembly program, it is time to take this extremely important decision. The program is to be as intuitive as possible for you, do not be impressed by others, try free versions and choose what works best for you, and it will shorten your working time. Review the whole material and think about whether you have included all the merits in it and whether it is engaging enough to attract and leave the viewer with you. No? - Play the material. Yes? -Link to editing.
The third rule - editing is not about cuts, but about creating and giving the rhythm of history.Organize the folders, sit back and ... enjoy yourself. Now you are the creator, everything depends on you. After downloading the clips to the computer, make sure to place them in the folder in which they will remain until the project is completely executed. In this way, you will get rid of unnecessary bugs, embarrassment and chaos - especially when someone else is working on the project. Sometimes your photos are too long, then the time comes for brutal cuts. Every time I cut a piece of a clip, I feel like I've lost a part of myself - maybe it's not quite like that, but with the material you think is particularly beautiful or valuable to cut it can be difficult. The real lesson for me was to learn to think like my audience. Your viewer has little time and little patience to watch your video.
Once you have a folded narration, add some extra clips - use them to hide changes between parts of the script. The less violent cuts, the better. Start cutting the material into smaller fragments, add copies from other sections and revive the video a little by adding dynamics through interesting phrases, additional materials, icons or photographs. Do not forget about the background - namely the right sound. Behind every great movie, there's an even better soundtrack that captures the heart and real effects on our emotions.
Even if you have not managed to take the viewer off with a great speech and content, the music can affect his mood enough to last until the end and finally he will be taken away by your person. To make the movie seem professional and engaging, you have to keep the viewer's attention with high-quality sound. From the timbre of the voice to the background noise and the guiding song, I've learned to pay special attention to how I can edit the sound in my projects. Where to get music for short forms? There are quite a few websites that allow you to use music under a free license (jamendo). You can also share the artist's involvement in his work and purchase licenses on specific terms. After putting on the right music, it's just a render.
Use SEO to break into YT
To succeed, it is not enough to have an idea for the yt channel or idea for videos yt. We must take advantage of the opportunities offered by SEO. In the first place, we should take care of keywords. Although it seems obvious, many users completely ignore this basic principle. Just like in a blog post, when you're planning your movie, we need to identify the keywords you want to use. We can use tools such as KeywordTool.io to see the most searched keywords in our niche. We must also remember to select keywords before recording a video, because it will allow us to better plan our content. We can search for keywords on YouTube to see which videos are highly rated and what distinguishes them from others.
Another reason why we must select keywords before recording a video is the ability to include it in the video script. At this stage, we also need to plan the estimated time of our video. According to Syed Balkhi, the best film length is about 8 - 12 minutes. Repeating a keyword repeatedly in an audio script helps you rank in the YouTube search engine. YouTube automatically adds coded subtitles, the algorithm from the technical point of view can read the entire audio script. It probably uses an audio script as a factor in calculating relevancy for a given phrase search. We must be aware that YouTube is the second largest search engine in the world. If we want our films to be highly rated, we need to optimize the video title and description accordingly. As mentioned earlier, the title must be catchy, but it must also contain the keywords you want to search for. "One of the things we should always do is to put our keywords in the video title, this will help increase our ranking," says Balkhi. "The same applies to the description of our film.
We must treat the description of the film as a summary of the blog post. Balkhi thinks we should add keywords in the first two sentences. However, we must remember that excessive use of keywords in the description may cause our channel to be penalized, as too often placing keywords in the content on the website may result in the imposition of Penguin or Panda punishment. Let's make sure we've added the right tags before inserting the movie.
To find the best, use a tool such as TubeBuddy, which recommends tags. As with the text on the pages, videos with a catchy thumbnail and title often have a higher rank, even if they do not have the best content. The secret is similar to the Google search engine: these videos win the Clichiness Battle (CTR). In other words, Google seems to be calculating CTR as a ranking factor that has recently been the subject of much discussion in the SEO industry.
"Our experience shows that the best way to get the maximum clickthrough rate, apart from the catchy title, is to take advantage of the eye-catching thumbnail. Some examples of catchy thumbnails that I've seen are thumbnails with large text, underlined or enlarged areas, arrows pointing to something in the picture, and things that are completely unexpected or unusual, "says Balkhi. It's a good idea to use YouTube cards to increase the engagement of our viewers and reduce the abandonment of our channel. YouTube rewards channels with a longer watch time, which makes sense because the longer someone stays on our channel, the longer it will stay on YouTube (and more can earn from an ad from that user).
In video analytics on YouTube, we'll see the exact moment when users leave our movie. Since the goal is to increase the time spent on the channel, it is recommended to use YouTube tabs to add recommended videos exactly in the place where users leave the site. This allows users to potentially check their other videos and stay on their channel. Commitment on our channel works similarly to domain rating on Google. The more you engage, the more you rank our videos in the evaluation of YouTube. To break out on YT, we should use the playlist URL to extend the time spent on the channel. When the video is finished, YouTube usually shows a list of featured videos that the user can view further. Some of these videos will belong to us and others will belong to different channels. One of the best ways to keep users on our channel is to use well-crafted playlists.
When a user starts watching videos in a playlist, YouTube automatically adds additional videos to the playlist, so that users can stay on our channels for longer. An unknown secret about playlists is that we can call them from anywhere with a special URL. We've probably seen more than once, as YouTubeers add related video cards at the end of each video. Instead of adding a video link, it is recommended to refer the user to the playlist. To do this, just add the & list = ID at the end of the URL. When the user clicks the second link, he or she will be moved to the YouTube video list player, which will automatically play the next video from the playlist on the channel instead of another person's video.
One of the biggest mistakes people make when they want to get into YT is to disable the "related channels" function. Many Youtubers do not want to enable this feature because they are afraid that other competing channels will be shown. By excluding "related channels", we will also remove our channel from YouTube's recommendation. This means that we will lose the network effect that makes YouTube as powerful as possible.
Encourage discussion and engage our audience to add comments under our videos. YouTube rewards channels with great commitment. The evaluation of involvement consists of the time of watching individual films and the total time spent on the channel and the number of comments posted under our materials. It is extremely important to contact users in the comments section. Let's try to answer every comment you received. It will not only help us increase engagement, but also help us shape our own community. The more involved a channel user is, the more likely they are to receive a notification about our new videos that we add.